Last updated January 22, 2020
If you have questions about this policy, e-mail us at info@CarTradeGo.com
CarTradeGo.com and the mobile and other applications and products and Services owned and operated by CarTrade411 Inc.
companies that deliver targeted advertisements to consumers and generate statistics and metrics related to the delivery of internet-based advertisements.
Courtesy trade-ins represent the acceptance by any dealer of a valid CarTradeGo conditional purchase offer on behalf of the registered CarTradeGo purchaser of the vehicle presented for trade-in. As in any transaction whereby a dealer accepts a trade-in of a consumer’s vehicle against the purchase of a new or used vehicle form that dealer, the dealer facilitates the trade-in. In the event that the dealer does not want to keep the vehicle traded-in by the consumer, the dealer can merely register with CarTradeGo, and facilitate the sale of that trade-in to the registered CarTradeGo purchaser dealer for the fee noted. If the dealer wishes to keep the consumer’s trade-in, they can do so and no fee will apply.
technologies, such as cookies, local shared objects and web beacons, used to automatically collect information about your actions and your visit to our site, and includes all current and similar future technologies, including anonymous advertising identifications used on mobile devices and otherwise in a manner similar to cookies.
also called “online behavioral” or “interest-based” advertising and is advertising that is customized based on predictions generated over time from your visits across different websites, devices and mobile applications.
information about an identifiable individual.
personal information collected from you at registration, such as your name, email address, mailing address, telephone number, user name and password. The registration information we collect may vary, but we only collect the information that you manually enter into our forms.
“Third party service providers”
Entities that have contracted with CarTradeGo to provide services to CarTradeGo and who make no independent uses of personal information we provide them access to.
By accepting a courtesy vehicle trade-in from a consumer against a dealer sale of another vehicle to that same consumer, the dealer becomes a facilitator of the subsequent sale of that traded-in vehicle to the registered third-party approved CarTradeGo dealer. The dealer must ensure that they verify the condition and consumer representations of the said trade-in (in congruence with OMVIC requirements) on behalf of the third-party purchaser.
INFORMATION COLLECTION AND HOW IT IS USED
- Automatic Collection of Information
CarTradeGo gathers information from your computer or handheld or mobile device when you visit our website, whether you register for an account with us or not. We encourage you to register with us to take advantage of CarTradeGo’ many personalization features. However, you may choose not to register and take advantage of features of our site where registration is not required. If you do not register, then the information we collect from you is limited to the information described below.
Anytime you visit our site, we collect your IP address to help diagnose problems with our server, administer our site and track site usage statistics. Your IP address may vary each time you visit, or it may be the same, depending on whether you access our site through an “always-on” type of Internet connection (e.g., cable modem or DSL), or through a dial-up connection (e.g., AOL). Either way, it would be extremely difficult for us to identify you through your IP address by itself, and we make no attempt to do so. We also collect information on whether you reached our site by clicking on a link or advertisement on another site, which helps us to maximize our Internet exposure, and to understand the interests of our users. We also collect information on your ISP or mobile carrier and the type of handheld or mobile device you used. All of this information is collected and used only in the aggregate; that is, it is entered into our database, where we can use it to generate overall reports on our visitors, but not reports about individual visitors.
CarTradeGo uses a reputable third party, Google Analytics, to collect information through Data Technologies. This data is collected on an anonymized basis and in the aggregate, but may include or be associated with other non-personally identifiable information or with personally identifiable information that users have voluntarily submitted. Our primary goal in collecting user information is to enhance your experience on our site. Google Analytics is a web analytics tool provided by Google, Inc. (“Google”) that helps website owners understand how visitors engage with their website. We can view a variety of reports about how visitors interact with our website so we can improve it. Google Analytics collects information anonymously. Google uses first party cookies and IP addresses, and it reports website trends without identifying individual visitors. We do NOT permit Google Analytics to use the data it collects from this website.
We may partner with advertising networks, which may use information collected through a variety of Data Technologies to provide customization, auditing, research and reporting for us and other advertisers. We may also act as an advertising network and use information collected through a variety of Data Technologies while you are on our site and elsewhere where we may be acting as a third party. This data collection takes place both on the site and on third-party’s websites and mobile applications. This process allows CarTradeGo and third parties to deliver targeted advertising, enhance marketing programs and help track the effectiveness of such efforts. Advertising networks also may use this information for determining or predicting the characteristics and preferences of their respective advertising audiences and measuring the effectiveness of their advertising in accordance with their privacy policies.
We do not provide information that is directly associated with a specific person (such as name and address) to any advertising network when you interact with or view a customized advertisement. However, when you view or interact with an advertisement, the advertiser may make an assumption that you are interested in the subject matter of the advertisement.
Some companies disclose when they are using interest-based advertising programs on the site to deliver third-party ads or collecting information about your visit for these purposes and give you the ability to opt-out of this use of your information. You may see an icon in or around third-party advertisements on the site that use interest-based advertising programs and on pages where data is collected and used for online interest-based advertising. Clicking on this icon will provide additional information about the companies and data practices that were used to deliver the ad. You can opt out of delivery of targeted advertising to you by CarTradeGo and by multiple other companies by contacting our offices directly by telephone.
Use of Web Beacons
A “web beacon,” also known as an “Internet tag”, “pixel tag” or “clear GIF”, links web pages to web servers and their cookies. We only use web beacons in emails we send to you to notify us that the email was opened. We do not use web beacons to track your behavior through the site or other Internet sites for online behavioral advertising.
Applications and Use of Widgets for Social Media
2. WHAT INFORMATION WE COLLECT UPON REGISTRATION
Information Collected When Requesting to be Contacted by a Car Seller, Dealer or Manufacturer
If you want to be contacted by a particular car seller, dealer or manufacturer through the CarTradeGo site, both that seller, dealer or manufacturer, as applicable, and CarTradeGo may collect personal information provided by you on the contact form for the seller, dealer or manufacturer, which may include your name, email address, and telephone number so that the seller can contact you, or so that we can email you to request that you submit a dealer review.
What Information We Collect at Registration with CarTradeGo
If you choose to register with us, you’ll be able to add content to our site (subject to CarTradeGo’ site Terms and Conditions of Use). For example, you may post your vehicle for sale as a registered dealer and provide added vehicle information to assist in the description of that vehicle. In addition, you will benefit from the ability to personalize your CarTradeGo site experience by using filters and other tools. The benefits of using our Services will increase over time as we get to know you better and introduce new features.
If you register with us, in addition to the information collected that is described above, we will also collect registration information. We may store all or some of that information in a cookie file on your hard drive, so that our system will recognize you each time you visit our site. In that way, we can save your preferences from visit to visit and present you with a customized site, without requiring you to log into our site every time you visit.
Once you register, we may also use registration information to periodically contact you with news or important information about your account; to provide you with information on special offers, products or services that we think may be of interest to you; to communicate about, and administer your participation in, special events, programs, surveys, contests, sweepstakes and other offers or promotions; or to request your feedback on our site. When you subscribe to receive specific information or services on our site, we may use subscription information to provide you with information on special offers, products or services that we think may be of interest to you; or to communicate about, and administer your participation in, special events, programs, surveys, contests, sweepstakes and other offers or promotions.
You may opt-out of any or all future marketing communications or notifications from CarTradeGo or a car seller, dealer or manufacturer by contacting us directly by telephone.
Terminating Your CarTradeGo Registration
You can cancel your registration with us by e-mailing info@CarTradeGo.com, or by placing “Cancel” in the subject of the e-mail. We will send you an e-mail to confirm your request. After we receive confirmation, we will remove your information from our active database, but some information may remain in our archives for our own corporate recordkeeping and logs under law and in the event of possible future litigation. As a practical matter, given the number of car sellers, dealers or manufacturers, we may not be able to remove your information from car sellers, dealers or manufacturers’ databases, if we have transmitted any information to them.
3. SHARING AND ACCESSING YOUR PERSONAL INFORMATION
Except as set out below, we may aggregate personal information from all of our users and provide that information in the aggregate to car sellers, dealers and manufacturers and advertisers, for marketing and promotional purposes. However, if we do so, that information will not be in a form that will allow any third party to identify you personally. In other words, this information is anonymous, not personally-identifiable.
- a. Affiliates
We may share information about you, including personal information, with our corporate affiliates, who will use it in accordance with their privacy policies.
b. Car Sellers, Dealers and Manufacturers / Requests
With your express consent, CarTradeGo may sell personal information to car sellers, dealers and manufacturers who may use that information for purposes of marketing their products or services to you directly.
When you request services beyond those directly available from us, we may provide your personal information to car sellers, dealers and manufacturers. For example, should you request a price quote for a new car, your personal information will be distributed to car sellers, dealers and manufacturers.
Car sellers, dealers and manufacturers may use your personal information to respond to your requests for information or provide further information about products and services that they believe will meet your continuing needs. Your personal information will be subject to their privacy policies, and you should contact them directly for more information about their specific privacy and opt-out policies. By submitting a request for such information through us, you consent to our transmission of your personal information to the car sellers, dealers and/or manufacturers that we, in our sole discretion, believe may be able to provide such services.
c. Third Party Service Providers
We may allow authorized third party service providers (such as market research firms, marketing services providers and advertising agencies) access to your personal information to perform services on our behalf. Our service providers are required to provide protection for all personal information and to limit such information solely for the purpose of providing the specified services on our behalf.
d. Cooperation with Legal Authorities
CarTradeGo must cooperate with legal authorities, and may in some circumstances be required to disclose personally identifiable information in response to requests from law enforcement authorities, or in response to a subpoena or other legal process. We don’t expect this to happen, but if it does, we will provide only the information required. In other words, we will not simply turn over our database in response to a specific legal requirement. We can also share information about you if we believe we must in order to (a) prevent a violation of the law; (b) protect or defend our interests and the legal rights or property of CarTradeGo and our affiliates; (c) protect the rights, interests, safety and security of users of the site or members of the public; (d) protect against fraud or for risk management purposes; or (e) comply with prudent legal practice as we may determine, and applicable law or legal process. We may also share information about you in the course of legal proceedings if we are legally required to do so, if we reasonably believe that doing so may mitigate our liability, or if doing so will assist us in enforcing our legal rights. We also may share your information in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, and in the unlikely event of bankruptcy.
4. STORAGE OF PERSONAL INFORMATION
Your personal information is stored on servers in Canada. Some of our service providers may store information in servers hosted in countries different from where you reside. As such, your personal information may be subject to the laws of other countries, where the data protection and other laws may not be as comprehensive as your country of residence. Your personal information may be disclosed in response to inquiries or requests from government authorities in the countries in which we operate.
5. PUBLIC INFORMATION AND POSTING
Your profile on CarTradeGo will be publicly viewable and identifiable via your screen name. CarTradeGo will not share your email address with any other members nor display it in any public manner. If you choose to participate in our member-to-member communications programs, you may be contacted by other CarTradeGo members, using CarTradeGo as an intermediary. All CarTradeGo members will have the option to turn off the member-to-member communication features at any time.
When you submit your e-mail address and/or phone number to a particular seller through the CarTradeGo site, you agree to being contacted by the seller by various means, including by phone at the number provided, text message, email, automatic telephone dialing system and/or an artificial or pre-recorded voice.
Information that you make available to us and others via social media networks, forums, blogs, list serves, chat rooms or similar functionality is public information that we or others may share or use in accordance with the law.
6. YOUR CONSENT
By using the site, you consent to our automatic collection of information that does not personally identify you about your visit to our site, whether you register with CarTradeGo or not.
7. REVIEWING AND UPDATING YOUR PERSONAL INFORMATION
You can review and update the personal information you have provided through the registration process by accessing “My Account” on our various platforms once logged-in.
If you should have any additional questions on how your information has been used or disclosed, or to make a complaint or ask a question, you can also contact us at:
355 Princess Ave.,
London, ON Canada N6G 3P9
8. HOW WE PROTECT YOUR INFORMATION
CarTradeGo has implemented commercially reasonable administrative, technical, personnel, and physical security measures to help protect the personal information stored in our systems against loss, theft and unauthorized use, disclosure or modification. For example, we limit access to personal information about you to employees who we believe reasonably need to come into contact with that information. We also employ processes (such as password hashing, login auditing, and idle session termination) to protect against unauthorized access to your personal information. However, there is no way for us to guarantee the security of your personal information.
9. DATA RETENTION
Copyright © 2022 CarTradeGo. All rights reserved.